Building bridges to technical SEO knowledge
Since 2021, we've been removing barriers between ambition and expertise in SEO audit techniques
Why we started teaching SEO audits
Most technical SEO courses focus on theory while actual audits demand practical pattern recognition. We saw students struggle with the gap between understanding concepts and applying them to messy real-world sites.
The problem wasn't lack of knowledge. People could explain crawl budget or canonicalization but froze when facing a 10,000-page site with duplicate content across three subdomains. That's what we set out to fix.
Our courses walk through actual audits. You see the decisions, the trade-offs, the "this doesn't fit the textbook" moments. We show you the tools, but more importantly, we show you the thinking process behind choosing which issues to prioritize when everything seems broken.
Students from 68 countries
Completed first audit within 3 weeks
What makes our approach different
We built these courses around the problems we actually encountered running hundreds of technical audits. Not what textbooks say you should know, but what you'll actually need.
Real crawl data
Work with actual Screaming Frog and Sitebulb exports from sites with 50,000+ pages. You'll see the patterns that matter and the noise you can ignore.
Decision frameworks
Learn how to prioritize when you find 3,000 issues. Which redirects chains matter? When is duplicate content actually hurting rankings? These decisions define good audits.
Template delivery
Take our actual audit report templates. They're organized by what clients need to understand, not by how SEO tools categorize issues.
Isadora Valtonen
Founder & Lead Instructor
After running technical audits for agencies and in-house teams since 2014, I kept seeing the same gap. People knew the terminology but couldn't navigate a real audit. These courses address that specific problem with the methods I developed through hundreds of actual site evaluations.